Online advertising for the UK Government’s Business is Great campaign for the Department for Business, Innovation & Skills.
These formats were brand new, so I liaised with the media owner to explore their possibilities using HTML5. After suggesting and agreeing wireframe designs I provided Photoshop layouts and other assets for build.
These ads, built in San Francisco were also a new responsive format which adjusts its size and layout depending on the width of the browser and/or what kind of device the ad is being served on. Again, I supplied Photoshop files and oversaw the build process.