Online rich media and digital out-of-home advertising for Disney Theatrical's The Lion King.
Starting from footage of the lead actors recorded against a green screen, my initial task was to use a chroma-key technique in Adobe After Effects to remove the green background. Working to brand guidelines I then animated and sequenced the various other brand assets including the logo, background, typography and call to action to create a suite of eye-catching advertising materials.
These were my first digital ads on the London Underground
Online rich media example